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People Counters

People counting systems in the retail environment are used to calculate the, number of people who enter the store and the percentage of visitors that make purchases. This is a key indicator of a store's performance and may provide more valuable information than traditional methods, which only take into account sales data. Taken together, traffic counts and conversion rates can reveal important sales information, such as why a specific store is experiencing more sales, whether or not year-over-year sales are down, why fewer people are visiting a store, or why fewer people are making purchases.